•Plans that speak the investors’ language:
–Are brief, not extremely long in written length.
–Have an attractive overall appearance.
–Are well-organized with a table of contents and numbered pages.
–Are market-oriented in meeting customer needs; are not product-oriented.
–Show evidence of customer acceptance of the proposed product or service.
–Recognize the investors’ needs for required rates of return on investments.
–Demonstrate evidence of focus on a limited number of products or services
–Have a proprietary market position through patents, copyrights, and/or trademarks